Selected Work
I build custom WordPress sites and plugins that load fast, rank well, and are easy for your customers to use — all backed by clean, maintainable code with no bloat. Based in Sweden, working with clients everywhere.
Most WordPress sites are weighed down by plugin bloat, poor code quality, and slow load times. If your site is hard to use, slow to load, and invisible on Google — it's costing you customers.
I help businesses build WordPress sites that perform — fast load times, clean navigation, strong SEO, and quality code behind every page.
A site built around your business with clean, efficient code. Fast load times, intuitive navigation for your users, and a structure that search engines love. No plugin bloat, no fragile dependencies — just a solid codebase you or another developer can maintain.
Online stores built to convert. Fast product pages, clean checkout flows, and a backend that makes managing inventory straightforward. Built with performance and usability in mind, so your customers buy instead of bouncing.
Already have a site that's underperforming? I'll audit your code quality, plugin stack, page speed, SEO structure, and user experience, then give you a clear report on what to fix and why. Handle it in-house or hire me to do it.
Security updates, performance monitoring, backups, and a direct line to me when something needs attention. Your site stays fast, secure, and ranking well without you having to think about it.
We at Flowin are incredibly pleased with the work Alex has done on our website. Previously, we had a great product, but our website didn’t make it easy for our customers to understand why. Alex helped us clarify our messaging and create a site that truly reflects our passion for helping athletes train effectively and avoid injuries. The results speak for themselves—our sales have increased significantly, and we are receiving a wealth of positive feedback from our customers. We highly recommend Alex to any company looking to take their website to the next level.
Good code is invisible. You just notice that everything works.
I've been building on WordPress for over 15 years. I've seen every framework, tool, and trend come and go. What actually works hasn't changed: clean code, fast performance, intuitive user experience, and a site that ranks.
I care about what's under the hood. Every site I build is structured for speed, usability, and search engine visibility — with a codebase that's readable, maintainable, and built to last.
You work directly with me. No project managers, no handoffs, no juniors. Same person on the strategy call, the code review, and the deployment. That's how I keep quality consistent and communication simple.
Based in Sweden. Working with clients across Europe and beyond.
Templates ship thousands of lines of code you'll never use. That slows your site down and hurts your rankings. A custom build is lean, fast, and structured specifically for your content and your users.
Usually 4–8 weeks depending on scope. Good code, proper testing, and getting the user experience right all take time.
We start with a call so I can understand your business, your users, and your goals. I put together a proposal with a fixed scope, timeline, and price. During the build you get regular updates and a staging site to review. No surprises.
Every project is different, but most custom WordPress builds fall in the 2500 - 5000 EUR range depending on complexity. I’ll give you an honest estimate after our first conversation. No pressure, no hidden fees.
Yes. I offer audits and targeted improvements. Sometimes a rebuild makes sense, sometimes a few fixes to your code, speed, or site structure get better results. I'll tell you honestly which one applies.
I offer maintenance plans to keep your site fast, secure, and ranking well. You get direct access to me for questions and small updates. I don't disappear after launch.
I partner with premium managed WordPress hosts to ensure your site is secure, backed up, and incredibly fast.
Tell me about your project and I'll get back to you within 24 hours. No pitch deck, no sales funnel — just an honest conversation about whether I'm the right fit.
Atrex AB
Severin Cavallinsgatan 16 D
235 35 Vellinge
Sweden
