Selected Work
I rebuild WordPress sites from the ground up, clean code, no bloat, real results. For businesses in Sweden and beyond that need their site to actually work for them.
Most WordPress sites are bloated with plugins, slow to load, and designed with generic templates that make you look like everyone else. If your site isn't generating leads, it's not an asset - it's a liability.
I offer a complete end-to-end service for brands that take their digital presence seriously.
A site designed and coded from scratch around your brand and your goals. No templates, no unnecessary plugins. You get a fast, unique site that you can actually manage yourself.
Online stores built on WooCommerce that are designed to convert, fast product pages, clean checkout flows, and a backend that makes inventory management simple. For brands selling physical or digital products.
Already have a site that’s underperforming? I’ll audit your speed, code quality, SEO structure, and plugin stack, then give you a clear roadmap of what to fix and why, whether you hire me to do it or handle it in-house.
Monthly security updates, performance monitoring, backups, and a direct line to me when something needs attention. Think of it as having a developer on retainer without the full-time cost.
We at Flowin are incredibly pleased with the work Alex has done on our website. Previously, we had a great product, but our website didn’t make it easy for our customers to understand why. Alex helped us clarify our messaging and create a site that truly reflects our passion for helping athletes train effectively and avoid injuries. The results speak for themselves—our sales have increased significantly, and we are receiving a wealth of positive feedback from our customers. We highly recommend Alex to any company looking to take their website to the next level.
Good code is invisible. You just notice that everything works.
I’ve been building WordPress sites for over 20 years — long enough to have seen every trend, framework, and page builder come and go. What hasn’t changed is what actually works: clean code, clear design, and a site that does its job without getting in the way.
I work directly with every client. No project managers, no juniors, no handoffs. When you hire me, you get the same person in the strategy call, the design review, and the code. That’s how I keep quality consistent and communication simple.
Based in Sweden, working with clients across Europe and beyond.
Templates come with thousands of lines of code you don't need. Custom builds are lighter, faster, and uniquely tailored to your brand's specific goals.
A custom high-performance site typically takes 4–8 weeks depending on complexity. Quality requires time for discovery, design, and testing.
We start with a strategy call where I learn about your business, your goals, and what’s not working. From there I’ll put together a proposal with a clear scope, timeline, and fixed price. During the build, you’ll get regular updates and a staging site to review. No surprises.
Every project is different, but most custom WordPress builds fall in the 2500 - 5000 EUR range depending on complexity. I’ll give you an honest estimate after our first conversation. No pressure, no hidden fees.
Absolutely. I offer technical audits and targeted improvements. Sometimes a full rebuild is the right call, sometimes a few strategic fixes make a bigger difference. I’ll tell you honestly which one applies.
I offer ongoing maintenance plans so your site stays fast, secure, and up to date. You also get direct access to me for questions and minor updates. I don’t disappear after launch.
I partner with premium managed WordPress hosts to ensure your site is secure, backed up, and incredibly fast.
Tell me a bit about your project and I’ll get back to you within 24 hours with my initial thoughts. No pitch deck, no sales call, just an honest conversation about whether I can help.
Atrex AB
Severin Cavallinsgatan 16 D
235 35 Vellinge
Sweden
