Sport
Flowin
Flowin’s training system was already liked. The website hid why. I rebuilt it so customers could see the product and buy it. Sales went up.
WordPress sites and plugins · Sweden
Alex Hedström
I help companies when their WordPress site isn't working hard enough.
I've been building websites for more than 30 years. If customers don't understand what you sell, if your team can't update the site, or if you need a feature WordPress doesn't have, I can help. That usually means a clearer website, or a plugin built for one specific job.
Clearer websites
Sites you can edit
Email that actually sends
Secure file sharing
Custom plugins
Based in Sweden
How I can help
A better website, or a plugin for the thing you're missing.
Most people who write to me have the same kind of situation. The site looks alright, but it isn't bringing in customers. Or there's one thing they need WordPress to do, and it just doesn't. We look at that together and decide what to build.
If a smaller change would do, I'll say so before we start.
WordPress websites
I rebuild WordPress sites so they're easier to understand and easier to run. Your product should be obvious, the next step should be clear, and your team should be able to change a page without calling me.
WordPress plugins
I write small plugins for jobs WordPress doesn't do well — sending email, protecting downloads, adding security, and similar gaps. You install what you need.
An honest recommendation
I won't talk you into a rebuild if you don't need one. After 30 years, the useful part is knowing when to keep it simple.
Selected work
A few companies I've worked with
Safety training
DR Solutions
Workplaces and field teams need to take this seriously. The old site didn’t. I rebuilt it to match the teaching, so the right people can find the course and sign up.
Education
FreediveTraining
Courses and technique were hard to find. I built a site that shows what to learn, why it matters, and where a diver starts.
Plugins
I also build WordPress plugins.
These came out of real problems: email that never arrived, files sitting on public links, security WordPress doesn't add by itself. Each plugin does one of those jobs.
See the plugins
02 · Email
Authentic Sender
Contact forms, receipts, password resets — delayed or marked as spam. Authentic Sender sends through SMTP, as your domain, with a test button and a log if delivery fails.
03 · Security headers
Essential Headers
Browsers expect CSP, HSTS, and frame protection. WordPress does not add them. Essential Headers puts those settings in the dashboard, so you do not have to edit the server.
04 · File downloads
Download Sentinel
Share a file without a public URL. Download Sentinel uses unique links, locked storage, and a record of who downloaded what.
Clients
A few of the companies I've worked with
5.11 Tactical
511tactical.com
Flowin
flowin.com
Brickgear
brickgear.com
DR Solutions
drsolutions.se
Xendon
xendon.com
“
Alex helped us clarify our messaging and create a site that truly reflects our passion. Sales have increased significantly. We highly recommend Alex to any company looking to take their website to the next level.
Next step
Want to talk about your site?
Send me a short note about what's going on. I'll tell you how I can help.